Sunday, August 21, 2011

Have you ever noticed how when you walk past your car, it looks like the headlights are following you?

Why is it that humans relate more to animals than plants or fungi?  Why is it we always look for faces in rock walls, clouds, or the moon?   Why do we keep seeing Mother Teresa in our pancakes or Jesus in our toast?  What is the incessant need to identify a human analogue in nearly everything?  So well wired into our own brains, that we have developed computers who can also identify one face from another.

Even tiny babies pay close attention to faces from birth.  We search so diligently for faces, we identify them on inanimate objects.  That particular act, as it were, is so common, that it has a name: Pareidolia.  And hardly anywhere in the realm of manufactured goods is this Pareidolia more evident than in automotive design:

For instance, doesn't it appear that this MX-5 is having more fun than it's pilot?


 So natural is this association, you can accessorize the face of your car to look even more like a human.   Your Beetle needs more sultry eyelashes, you say?  There's an app for that.



From the front, this BMW looks like a very tired, yet very surprised vampire.   From the side, it looks like a pregnant cat dragging it's belly around.   But that's besides the point. 

Are you serious?   What does this little Sprite know that we don't?  How is this level of adorableness allowable by law?  How do you not wish there was a little tongue hanging out the side of that grille?

Now that I've planted the seed of thought, I hope that you look a bit differently at the parking lot full of cars or the traffic jammed on the highway, and instead of an inconvenience, see all of the cute, smiling, happy, intimidating, or tough-looking faces, and hopefully, they'll manage to put a smile on your face as well.

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